公平关切下参照价格效应的绿色供应链定价策略

doi:10.15960/j.cnki.issn.1007-6093.2023.01.004

Abstract

Abstract:

For a green supply chain, which is composed of a manufacturer and a retailer, three supply chain models of manufacturer equity concern, retailer equity concern and supply chain member equity concern are constructed based on the consumer reference price. The optimal pricing strategy under each model is obtained. The influence of the coefficient of equity concern and the reference price effect on the optimal strategy is analyzed. The results show that the coefficient of equity concern and the reference price effect of consumers change the wholesale price, green level and retail price of products, and have an impact on all members of the supply chain and the whole supply chain system.

Key words: green supply chain, reference price effect, fairness preference, Stackelberg game

CLC Number:

F274

Yan FENG, Xiaoshen LI. Pricing strategies of green supply chain with reference price effect under fairness concerns[J]. Operations Research Transactions, 2023, 27(1): 53-69.

Figures/Tables 11

References 19

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Pricing strategies of green supply chain with reference price effect under fairness concerns

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