Operations Research Transactions >
2023 , Vol. 27 >Issue 1: 53 - 69
DOI: https://doi.org/10.15960/j.cnki.issn.1007-6093.2023.01.004
Pricing strategies of green supply chain with reference price effect under fairness concerns
Received date: 2021-07-21
Online published: 2023-03-16
For a green supply chain, which is composed of a manufacturer and a retailer, three supply chain models of manufacturer equity concern, retailer equity concern and supply chain member equity concern are constructed based on the consumer reference price. The optimal pricing strategy under each model is obtained. The influence of the coefficient of equity concern and the reference price effect on the optimal strategy is analyzed. The results show that the coefficient of equity concern and the reference price effect of consumers change the wholesale price, green level and retail price of products, and have an impact on all members of the supply chain and the whole supply chain system.
Yan FENG, Xiaoshen LI . Pricing strategies of green supply chain with reference price effect under fairness concerns[J]. Operations Research Transactions, 2023 , 27(1) : 53 -69 . DOI: 10.15960/j.cnki.issn.1007-6093.2023.01.004
| 1 | Dangelico R M , Pontrandolfo P . From green product definitions and classifications to the green option matrix[J]. Journal of Clearner Production, 2010, 18 (16-17): 1608- 1628. |
| 2 | Chitra K . In search of the green consumers: A perceptual study[J]. Journal of Services Research, 2007, 7 (1): 173- 191. |
| 3 | 黄辉, 杨冬辉, 严永, 等. 公平偏好下考虑产品绿色度的闭环供应链定价决策[J]. 工业工程与管理, 2018, 23 (6): 162- 172. |
| 4 | Zhu W , He Y . Green product design in supply chains under competition[J]. European Journal of Operational Research, 2017, 258 (1): 165- 180. |
| 5 | 桑圣举, 张强. 参照价格效应下的绿色供应链协调机制[J]. 系统管理学报, 2020, 29 (5): 994- 1002. |
| 6 | 楼高翔, 张永明, 万宁. 基于参考效应的动态定价和减排决策[J]. 控制与决策, 2018, 33 (9): 1667- 1676. |
| 7 | 罗勇, 魏杰, 涂菶生. 非对称信息卞供应链多产品最优合同决策[J]. 运筹学学报, 2008, 4 (2): 105- 114. |
| 8 | Fibich G , Gavious A , Lowengart O . Explicit solutions of optimization models and differential games with nonsmooth (asymmetric) reference-price effects[J]. Operations Research, 2003, 51 (5): 721- 734. |
| 9 | Xu J , Liu N . Research on closed loop supply chain with reference price effect[J]. Journal of Intelligent Manufacturing, 2017, 28 (1): 51- 64. |
| 10 | Fehr E , Klein A , Schmidt K M . Fairness and contract design[J]. Econometrica, 2007, 75 (1): 121- 154. |
| 11 | Katok E , Olsen T , Pavlov V . Wholesale pricing under mild and privately known concerns for fairness[J]. Production and Operations Management, 2014, 23 (2): 285- 302. |
| 12 | 陈俊霖, 赵晓波, 宋亚楠, 等. 一类供应链中考虑公平关切的学习效应行为实验研究[J]. 运筹与管理, 2015, 24 (2): 20- 28. |
| 13 | Ho T H , Zhang J . Designing pricing contracts for boundedly rational customers: Does the framing of the fixed fee matter?[J]. Management Science, 2008, 54 (4): 686- 700. |
| 14 | 刘丁瑞, 李登峰, 郑小雪. 公平关切下考虑服务水平的供应链产品定价决策研究[J]. 南开管理评论, 2020, 23 (1): 98- 106. |
| 15 | Nian Z , Bin L , Kun W , et al. Game models for closed-supply chain with different competition-cooperation relationships under fairness preference[J]. Complexity, 2020, 2020. |
| 16 | 姚锋敏, 刘珊, 胡宪武, 等. 公平关切下零售商主导闭环供应链的定价策略[J]. 运筹与管理, 2020, 29 (8): 120- 127. |
| 17 | 杜少甫, 杜婵, 梁樑, 等. 考虑公平关切的供应链契约与协调[J]. 管理科学学报, 2010, 13 (11): 41- 48. |
| 18 | Su J, Tan L, Pan Y. Coordination effect of competitive fairness preference on stackelberg supply chain[C]. Proceedings of 2017 4th International Conference on Economic, Business Management and Education Innovation (EBMEI 2017), 2017: 114-120. |
| 19 | 张克勇, 侯世旺, 周国华. 公平关切下闭环供应链定价策略[J]. 系统管理学报, 2013, 22 (5): 841- 849. |
/
| 〈 |
|
〉 |
