Abstract: There is usually strong negative relevance between technical and business attributes in current bid evaluation process. It will induce the antagonistic feelings and non-cooperation behavior between two groups. Administrative department's organizational administration is a key factor to fairness. Based on game theory, models about bid evaluation behaviors are constructed to analyze the conditions how to achieve equilibrium, one is about technical and business experts and the other is about experts and administrative department, and which is the Pure Strategies Nash Equilibrium. Then, the influencing factors to relative behaviors are analyzed. At last, the simulation system about the game is developed and runs on the platform of Matlab GUI with adjusting relevant parameters.

Key words: multi-attribute reverse auction, behavior operation management, grouped bid evaluation, game theory, behavioral analysis