运筹学学报 >
2023 , Vol. 27 >Issue 1: 53 - 69
DOI: https://doi.org/10.15960/j.cnki.issn.1007-6093.2023.01.004
公平关切下参照价格效应的绿色供应链定价策略
收稿日期: 2021-07-21
网络出版日期: 2023-03-16
基金资助
国家自然科学基金(12071112);国家自然科学基金(11471102);河南省高等学校重点科研项目基础研究项目(20ZX001)
Pricing strategies of green supply chain with reference price effect under fairness concerns
Received date: 2021-07-21
Online published: 2023-03-16
以制造商主导的由一个制造商和一个零售商组成的绿色供应链为研究对象, 基于消费者的参照价格构造了制造商公平关切、零售商公平关切和供应链成员均公平关切三种供应链模型, 给出各模型下的最优定价策略, 并分析了公平关切系数与消费者的参照价格效应对最优策略的影响。研究结果表明: 公平关切系数与消费者的参照价格效应改变了产品的批发价格、绿色度水平和零售价格, 且对供应链各成员以及整个供应链系统都产生了影响。
关键词： 绿色供应链; 参照价格效应; 公平关切; Stackelberg博弈
冯言, 李小申 . 公平关切下参照价格效应的绿色供应链定价策略[J]. 运筹学学报, 2023 , 27(1) : 53 -69 . DOI: 10.15960/j.cnki.issn.1007-6093.2023.01.004
For a green supply chain, which is composed of a manufacturer and a retailer, three supply chain models of manufacturer equity concern, retailer equity concern and supply chain member equity concern are constructed based on the consumer reference price. The optimal pricing strategy under each model is obtained. The influence of the coefficient of equity concern and the reference price effect on the optimal strategy is analyzed. The results show that the coefficient of equity concern and the reference price effect of consumers change the wholesale price, green level and retail price of products, and have an impact on all members of the supply chain and the whole supply chain system.
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